Girl Scout brand ranks #2 on World Value Index

Every year, the World Value Index is assembled to show which brands ‘do the most and least good for the world.’ Unlike many reports, the information for this ranking comes from people, not shareholders.

According to enso’s website, “the World Value Index measures brand on awareness of purpose, alignment with purpose, whether people will actively support that purpose, and if that purpose impacts purchase.”

WVI
Image via enso.co

What this show us is that in a world with Google, Amazon and Disney, we outrank almost everyone when it comes to our commitment to our purpose. We work tirelessly to ensure what we stand for is always represented by our efforts.

Our mission is to build girls of courage, confidence and character, and our legacy is built on the results we’ve seen for more than 100 years.

Half of all female business leaders were Girl Scouts.

More than 75 percent of female U.S. Senators with Girl Scouts.

100% of female U.S. Secretaries of State were Girl Scouts.

This is just the tip of the iceberg. Joining Girl Scouts places your girl in an all-female environment, providing a safe space where she can learn, grow and try new things. In a world finally seeing the way in which the sexes are separated, now is the time to show your girl all that she can be and accomplish, and we’re here to help her along the way.

Now is the time to continue the shift toward equality, and raising empowered girls who are ready to see the world and how they can make it better. We offer a one-of-a-kind leadership development program for girls, with time-tested methods and research-backed programming.

Simply put, we’re more than crafts and cookies. We’re dedicated to changing the world, one girl at a time. Join us in fulfilling our mission today.

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